How does one establish credibility as an expert? One way is to write a book. If it is a viable product and useful to a segment of readers, this is one good way to position yourself as an expert in your area of interest, industry or field. But you have to somehow reach your audience to let them know about your book.
One way is to write articles for magazines. If you are an author who is promoting a book or if you are writing a nonfiction book, you should be getting your name in front of your audience through your industry magazines, ezines and newsletters. Whether you want to be known in the area of kite-making, dog grooming, coupon-shopping, public speaking, business management, feral cat rescue, dressmaking, quilting, woodworking, writing, cooking, dieting, art, horseback riding, etc., start NOW submitting useful articles to publications in your field or area of expertise. This is how you get word out about your book. This is how you build credibility as an expert. This is how you establish a following?your customer base.
Start with the magazines and ezines you currently subscribe to or are familiar with. Study Writer?s Market for listings of additional magazines. Of course, do Internet searches to locate others. Look at listings under consumer magazines as well as trade magazines.
Build a useful website. On that note, let me invite you to my websites this week. These might be good examples for you on many levels. We?ve done some updates and revisions throughout, including revising and updating the Resource List.
If you haven?t checked out the Resource List at the Matilija Press website and, if you are seeking experts in the field, a publicist, warning sites, conferences, book reviewers, newspaper databases, legal help, books on various publishing topics, publishing statistics, grammar help, editors, etc., visit http://www.matilijapress.com/forwriters/resources.html
I also offer around 200 articles on writing and publishing at this site. And then there is this blog, which archives over 1,400 posts on the topics that interest you related to writing, publishing.
You?ll also find my articles in the following magazines and newsletters fairly regularly:
Publishing Basics
Book Promotion Newsletter
Book Marketing Matters
Freelance Writers Report
Perspiring Writer (archives)
Writer?s Journal (archives)
And occasionally in:
SLO Night Writers
Working Writer Newsletter
Writing for Dollars
Writing World
Vision Newsletter
Writer?s Magazette
New Writer?s Magazine
OC Writer
Pen Wheels
IBPA Independent Newsletter
Inkspotter, News
Cisco Writer?s Club Newsletter
Advanced Christian Writer
Arizona Authors Literary Magazine
Learn more about book promotion in my two latest books: Publish Your Book and Promote Your Book. Both available at Amazon and most other online and downtown bookstores. You can also order them from my website or the publisher?s website. Publisher is Allworth Press.
http://www.matilijapress.com
Visit the Patricia Fry website for information about me and my services. http://www.patriciafry.com
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