Saya Mobile Has A Message: It Wants To Be The Whatsapp For The Feature Phones Of The World

Whatsapp has emerged as the leading, cross-platform messaging app among smartphone users, reaching the 10 billion messages per day mark a couple of weeks ago. But when it comes to offering cheap messaging services to the billions of people in the world who use mobile devices that are not smartphones (arguably people who could really benefit the most from a low-cost solution), the game is wide open. Ghana's Saya Mobile, which offers an instant messaging and SMS service to feature phones, geared specifically to emerging markets like Africa, is launching today at TC Disrupt to be that solution. Saya is doing this with a product that is based on Java that combines some of the features users are getting in smartphone apps like Whatsapp, RIM's BBM, and Facebook Messenger and then some: social network integration, location-based chat and group chat across different feature phone platforms. And to serve the small but growing number of smartphone users, Saya will be launching iOS and Android apps as well.

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casey anthony leann rimes